I came across this post on feministing.com. The post discusses Kami, the HIV-positive Sesame Street character who was introduced in South Africa in 2002. Kami is a 5-year-old AIDS orphan, who reaches out to children and teaches them acceptance of those who are infected and affected by HIV/AIDS. In a country with 1.4 AIDS orphans, the impact of this little muppet could be huge!
It would be extremely interesting to do an impact assessment of this character among children in South Africa. The first question that comes to mind is how many children have access to television and can follow Kami’s story…in any case, talk about an amazing outreach campaign! Would be great to see it extended to other countries.